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The Latest Breaking News from Good Good

Good Good Golf leadership collapses following viral Callaway ad backlash

Good Good Golf CEO Matt Kendrick and president Joe Flannery have stepped down from the media company following intense public condemnation over a promotional advertisement for a new Callaway driver, according to multiple reports. The commercial depicted a man pushing a woman to the ground and warning her not to…

The Independent UK

Good Good Golf loses Callaway deal and PGA Tour event sponsorship after sexism row over offensive video

The controversial video shows a man shoving a woman to the ground after she tried to touch a golf club

The Independent UK

Good Good Pulls Out As Title Sponsor Of PGA Tour Event As Commercial Fallout Continues

Good Good has confirmed it has stepped away as the title sponsor of one of the PGA Tour's FedExCup Fall events

Golf Monthly

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Good Good to no longer be title sponsor of PGA Tour event and loses Callaway sponsorship

The fallout from the Good Good Golf video depicting a man shoving a woman to the ground continues

The Independent UK

Callaway cuts ties with Good Good Golf over ad depicting violence against woman

Callaway has endeed its relationship with Good Good Golf and pledged $1m to domestic violence groups after backlash over controversial advertisement

The Guardian - US

Callaway Golf Ends Good Good Partnership Amid Driver Commercial Controversy

The manufacturer has released a statement confirming it has immediately ended its relationship with Good Good following a review

Golf Monthly

The Good Good Golf Situation Is Not Very Good at All

Everything you need to know about the ad-related controversy that's rocking the golf world.

Sports Illustrated

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Callaway Golf Stock Slips 2% Following Viral Ad Showing Female Golfer Being Shoved

Callaway Golf faces backlash after an ad featuring a male golfer shoving a female golfer went viral, prompting public apologies and raising concerns about the company's appeal to female golfers.

International Business Times UK

Golf Channel Postpones Big Break Return Amid Good Good Controversy As Sponsor Pulls Out From The Series

The premiere of Big Break x Good Good was to be broadcasted on Tuesday evening, but has been suspended until September 1st after a show's sponsor removed itself from the reboot

Golf Monthly

Callaway Good Good Ad Controversy: CEO Apologises and Admits 'Approval Should Never Have Happened'

Callaway CEO Chip Brewer apologises for approving a controversial Good Good Golf ad, initiating investigations and process changes to prevent future issues. The ad faced criticism for depicting violence.

International Business Times UK

Brian Rolapp's Tour Championship Press Conference: Returning LIV Golfers, New Match Play Season Finale, Good Good Controversy And More

PGA Tour CEO Brian Rolapp addressed the media ahead of the Tour Championship at East Lake, where he touched on a range of key subjects

Golf Monthly

Callaway Golf Ad Controversy Explained: The Shocking Good Good Video, Backlash and Apology

A Callaway Golf ad featuring Good Good personalities sparked controversy for depicting violence against women, leading to its removal and apologies from Good Good, Callaway, and the PGA Tour.

International Business Times UK

Beyond The Backlash: Why Good Good And Callaway Need Accountability, Not Cancellation

Women’s Editor Alison Root reflects on the Good Good and Callaway ad blunder and moving the game forward

Golf Monthly

Good Good Golf and Callaway pull ad that sparked backlash over violence toward women

IN FULL

The Independent UK

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Golf Monthly

Good Good And Callaway Release Statements After Driver Commercial Receives Online Backlash

Good Good and Callaway have responded to a controversial driver commercial after it received severe criticism online

The Independent UK

Callaway Golf CEO met with backlash over apology for Good Good video depicting abuse

Both Good Good and Callaway erased the advertisement late Friday following outcry over its depiction of violence against women

Golf Monthly

Good Good Star Brad Dalke Confirmed For First PGA Tour Start In Over 10 Years

Brad Dalke has been handed a sponsor's exemption to the inaugural Good Good Championship, which is being held in November

Sports Illustrated

PGA Tour Announces New Fall Event for 2026

There will be at least two new tournaments during the FedEx Cup fall next year, with two current events expected not to be contested in 2026.

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Golf Monthly

Who Is Grant Horvat And Why Is He So Popular?

Just who is the American golf personality? What has he done in his career and why has he become such a recognisable face in the world of golf?

Sports Illustrated

Why Good Good's PGA Tour Sponsorship is No Gimmick

On a new Dan's Golf World Show, the crew discusses how Good Good's growing empire surprised the golf world, and what comes next.

Golf Monthly

Good Good Golf And Golf Channel Bringing Cult Classic Big Break Back To TV

In the latest big move by Good Good Golf, they're partnering with Golf Channel to bring the cult classic reality show Big Break back to TV

Sports Illustrated

Good Good Becomes 2026 PGA Tour Sponsor With a Return to Previous Tournament City

The Tour will return to Austin, Texas, next year for the Good Good Championship, which suggests that a fall schedule will remain in 2026.

Golf Monthly

Who Are The Good Good Golf Members?

Get to know the characters behind behind what has become a hugely successful digital media golf brand

Golf Monthly

Good Good Star Advances To US Open Final Qualifying

Sean Walsh will head to Dallas for final qualifying for the US Open after winning a local qualifier at Washington's Palouse Ridge Golf Club

Golf Monthly

Good Good Golf Signs Pros Including Joel Dahmen And Michael Block To Apparel Deals

The duo are just two of the eye-catching signings to the brand in deals that will also see them feature in YouTube content

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