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The Independent UK
The Independent UK
National
Doug Ferguson

Good Good to no longer be title sponsor of PGA Tour event and loses Callaway sponsorship

Good Good Good Callaway PGA Tour Golf Good Good Golf
PGA Tour Changes - (Copyright 2025 The Associated Press. All rights reserved)

Good Good Golf lost its partnership with Callaway on Thursday and no longer will be title sponsor of a PGA Tour event in November as the fallout continued over a video for a new Callaway driver that showed a man shoving a woman to the ground who was trying to touch the golf club.

Good Good, among the most popular in the YouTube Golf space, has said it was meant to be a spinoff from the movie, “Obsession.” But the criticism was immediate and relentless, and the pressure began mounting by the day.

Golf Channel postponed a Good Good reality show because a sponsor, reported to be Galaxy Golf, wanted its brand scrubbed from the telecast. Dick's Sporting Goods removed the apparel from its stories. And then Callaway said it was ending the three-year sponsorship.

The PGA Tour confirmed Good Good would not be title sponsor of the new Nov. 12-15 tournament in Austin, Texas. Officials said it would seek a new title sponsor.

___

See AP’s full golf coverage here

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