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International Business Times UK
International Business Times UK
Michael Toledo

Callaway Good Good Ad Controversy: CEO Apologises and Admits 'Approval Should Never Have Happened'

Good Good Callaway Chip Brewer Good Good Golf Golf Brian Rolapp Callaway Golf Golf Channel
Callaway CEO Chip Brewer apologised over the controversial Good Good Golf ad, admitting the company approved the video before it was posted (Credit: Callaway Golf/Official Website)

Callaway CEO Chip Brewer has apologised over the controversial Good Good Golf advertisement and acknowledged that his company approved the video before it was posted, declaring that the decision 'should never have happened'.

The admission marks a significant escalation in Callaway's response to the backlash, with Brewer confirming that internal and external investigations are now under way and changes have already been made to the company's approval process.

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