Late last week, the minds behind the Good Good Golf media and apparel empire released an ad for a forthcoming collaboration with golf equipment brand Callaway.
In the ad, which has since been pulled, female Good Good employee Alexis Miestowski is seen reaching into a golf bag for a co-branded Callaway-Good Good driver when a man in the background—Good Good co-founder Garrett Clark—spots her, runs forward and pushes her to the ground. Clark then leans over Miestowski and warns, menacingly: “Do not touch my new driver.”