The Latest Breaking News from Front Office Sports

‘Sydney Sweeney count ur days’: Woman was doing her toenails. Then the sound of an ad from her sisters’ TV led her running to her room

The most controversial ad of the year.

We Got This Covered · Oct 1

Sydney Sweeney Reportedly Acted as Hands-on 'Mastermind' for Ad, 'A Competitive Weapon' for Novig

Sydney Sweeney reportedly helped shape Novig's 'Just Sports' campaign as an equity holder, with the company saying she drove much of its visuals, messaging and wider creative direction.

International Business Times UK · Sep 20

The Good Good Golf Situation Is Not Very Good at All

Everything you need to know about the ad-related controversy that's rocking the golf world.

Sports Illustrated · Aug 26

LIV Golf Now Relying On Loans To Complete 2026 Season: Report

The Money In Sport newsletter has reported LIV Golf is now operating with loans, as opposed to capital, in order to wrap up its current campaign

Golf Monthly · Jun 19

ESPN Layoffs: Inside Cable Company's Relentless, Multi-Phase Plan to Shrink Its Workforce

ESPN is preparing another round of layoffs that will reach on-air talent, with its recent NFL Network acquisition and Disney's wider cost-cutting push driving the cuts.

International Business Times UK · Jun 6

U.S. Women’s Hockey Team Remains Non-Committal to White House Visit Amid Controversy

President Trump said the U.S. women’s hockey team will “soon” be coming to the White House in Tuesday’s State of the Union address.

Sports Illustrated · Feb 25

Anthony Kim Could Soon Play in Major Championships

Kim's stunning LIV Golf win isn't a direct ticket to majors, but there is a path now, Bob Harig writes. Also, Tommy Fleetwood stays hot and Masters trips are coming up.

Sports Illustrated · Feb 16

Could Tiger Woods' Sun Day Red Brand Be Signing More Tour Players? TaylorMade's CEO Appears To Be 'Working' On It

Speaking to Front Office Sports, TaylorMade's CEO David Abeles revealed the Sun Day Red brand is in talks with players to sign them up to the apparel line

Golf Monthly · Jan 27

Tiger Woods Rings in 50th with Star-Studded Bash, Cosying Up to Vanessa Trump Amid Bon Jovi's Intimate Set

Tiger Woods marked his 50th birthday alongside girlfriend Vanessa Trump at an exclusive Breakers bash featuring Jon Bon Jovi and 300 celebrity guests.

International Business Times UK · Jan 16

Tiger Woods’ 50th Birthday Party To Feature Title Sponsor, Masters-Themed Menu, Jon Bon Jovi And A $50M Fundraising Target

From a title sponsor to an exclusive guest list and a Masters-themed menu, details have been shared regarding Tiger Woods' upcoming 50th birthday party

Golf Monthly · Jan 7