Sydney Sweeney reportedly played a hands-on role in Novig's 'Just Sports' advertising campaign, which launched on 9 September, while also becoming an equity holder and strategic partner in the sports-focused prediction market company.
The campaign shows the actress nude while strategically covered by footballs and other sports equipment. Novig said the national campaign was designed to emphasise its focus on sports markets rather than the broader range of event contracts offered by some rivals.
