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The Latest Breaking News from Jacob Fortinsky

Dodgers' Alex Call Appears To Slam Sydney Sweeney's Novig Ad as 'Soft Porn': 'Parents Shouldn't Have To Worry About This'

Los Angeles Dodgers outfielder Alex Call has criticised 'soft porn' ads during MLB playoff broadcasts, appearing to slam Sydney Sweeney's Novig campaign and concerns about children seeing them.

International Business Times UK · Oct 15

Sydney Sweeney Mocks Bets on Her Underwear and 'Dictators Dying' in New Novig Ad After Athletes' Backlash

Sydney Sweeney's latest Novig advert uses provocative humour to promote sports-only betting after female athletes criticised the imagery and sexualisation associated with the company's earlier campaign

International Business Times UK · Oct 12

Sydney Sweeney's Nude Novig Advert: Three Weeks Later the Sports App Is Reportedly Worth $2B, Four Times More

Sydney Sweeney Novig valuation: investors priced the prediction market she part-owns at $500 million in February, and the latest reports say that figure could quadruple.

International Business Times UK · Oct 6

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Why Is Sydney Sweeney Being Called an 'Israeli Honeypot'? Viral Theory Over Novig Ad Explained

Sydney Sweeney's racy Novig ad contains an unexpected Hatikvah connection. Here is why it has fuelled a viral 'Israeli honeypot' theory.

International Business Times UK · Oct 5

‘Sydney Sweeney count ur days’: Woman was doing her toenails. Then the sound of an ad from her sisters’ TV led her running to her room

The most controversial ad of the year.

We Got This Covered · Oct 1

Sydney Sweeney Reportedly Acted as Hands-on 'Mastermind' for Ad, 'A Competitive Weapon' for Novig

Sydney Sweeney reportedly helped shape Novig's 'Just Sports' campaign as an equity holder, with the company saying she drove much of its visuals, messaging and wider creative direction.

International Business Times UK · Sep 20

Sydney Sweeney doesn’t just star in controversial ads. She helps engineer them.

The actress became an equity partner and creative director at sports prediction market Novig before the viral advertising campaign’s launch.

Fortune · Sep 18

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“Now Let’s Compare Her To Actual 10/10’s”: Man’s Comments About Sydney Sweeney Spark Uproar

“I don't know... you are sounding kind of misogynistic to me. I thought we're not supposed to treat women like their only value came from their looks?” said one netizen.

Bored Panda · Sep 16

‘Sydney Sweeney, this is what women in sport look like’: female athletes lead backlash against viral advert

The actor is facing a backlash from Olympians and other athletes, who have accused her of demeaning and sexualising women’s sports by appearing in a controversial advert for a prediction company

The Guardian - UK · Sep 14

Sydney Sweeney Posts Brilliantly Poignant Response After Her Racy Betting Ad Campaign Sparked Vicious Backlash

“For every act of micro feminism I do Sydney Sweeney sets feminism 100 years back,” fumed one netizen.

Bored Panda · Sep 14

Sports-focused prediction market Novig raises $75 million to challenge Kalshi and Polymarket

Novig’s Series B values the startup at $500 million with backing from Pantera Capital, Multicoin, and Forerunner.

Fortune · Feb 18

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