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International Business Times UK

Entertainment

Ria Pathak

Why Is Sydney Sweeney Being Called an 'Israeli Honeypot'? Viral Theory Over Novig Ad Explained

Sydney Sweeney Novig Israel Avinatan Or Jacob Fortinsky Noa Argamani Scooter Braun Mossad

Sydney Sweeney’s provocative ‘Just Sports’ campaign for Novig has become the centre of an unusual ‘Israeli honeypot’ theory circulating online. (Credit: JOSHPOPOV/WIKIMEDIA COMMONS/CC BY 4.0)

Sydney Sweeney has been labelled an 'Israeli honeypot' by conspiracy-minded commentators after her provocative September campaign for sports prediction platform Novig revived scrutiny of several Israel-linked details surrounding the actress.

The viral theory centres primarily on the advert's soundtrack, Anderson. Paak's 'Come Down', which samples 'Hatikvah', Israel's national anthem.

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