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The Latest Breaking News from American Eagle

Labubus, Taylor Swift and Sydney Sweeney: here’s the deluge that was 2025

It was a tough year (again) and we met it all with a shrug

The Guardian - US

The Sydney Sweeney ad for American Eagle revisited: what can it teach us about branding in the 2020s?

When a jeans campaign becomes a culture war battleground, it forces us to step back and take a wider view of society.

Creative Bloq

Baggy, carrot, flared or barrel – which were the jeans of 2025?

If you think a year is a long time in politics, it’s even longer in the world of jeans. Where once there was a universal shape that was ‘trendy’, now jeans of all shapes and sizes are enjoying moments in the saddle

The Guardian - UK

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This was branding's most dangerous year yet

2025 was the year when every logo became a potential fight.

Creative Bloq

Sydney Sweeney Made American Eagle Stock a Star in 2025. Should You Keep Buying AEO in 2026?

American Eagle has converted pop-culture momentum into category-leading stock performance. Does this success leave room for further upside next year?

Barchart

Is Sydney Sweeney the Next Ariana Grande? Star Allegedly Eyes Music Pivot Under Beau Scooter Braun's Guidance

Sydney Sweeney is reportedly eyeing a music career under the guidance of beau Scooter Braun. Read about her potential recording debut, her response to the American Eagle campaign controversy, and her upcoming film The Housemaid.

International Business Times UK

American Eagle Stock May Be Flying Too High. Will This Bird Crash Soon?

American Eagle Outfitters (AEO) has surged 60% in the past year, recently hitting a new 3-year high. AEO maintains a 100% “Buy” opinion from Barchart. Fundamentals show modest revenue growth ahead but a near-term earnings dip. Short interest is also high at more than 14% of the float. Today’s Featured...

Barchart

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14 pop culture moments that sent the internet into meltdown in 2025

LET’S UNPACK THAT: The past calendar year has seen Katy Perry shooting off to space, the ubiquity of a fluffy gremlin doll and a mind-boggling set of interviews from the unending ‘Wicked’ press tour. Ellie Muir takes a look back at the memes and pop culture moments that defined the…

The Independent UK

Martha Stewart enrages fans over ‘unhinged’ bagel-eating method

The 84-year-old said her daughter, Alexis Stewart, had told her about the technique

The Independent UK

Sydney Sweeney Reveals Her TikTok Feed Is 'Full Of Hate' As She Lifts Lid On Online Backlash

Sydney Sweeney reveals her public TikTok page is dominated by hate, reflecting on online backlash, her American Eagle controversy, and the pressures of celebrity life while promoting The Housemaid.

International Business Times UK

Fans Call Out Sydney Sweeney’s Natural Beauty Claim With Side-By-Side Photos As Evidence

“She should just own up to it, and hope she ages all natural, like Pamela Anderson or Gillian Anderson."

Bored Panda

“Do You Think You’re Better Than All Of Us?”: Sydney Sweeney Caught Lying In New Interview

Following the controversy over her American Eagle campaign, the actress strapped herself to Vanity Fair’s lie detector test for an interview that generated plenty of buzz.

Bored Panda

“Fighting To Save The Marriage”: 20 Celebrity Scandals That Surprised Fans In 2025

All the controversies involving actors, singers, and reality stars that captured the public’s attention for all the wrong reasons this year.

Bored Panda

13 Fashion Chains Gen Z Has Abandoned for Good

Fashion moves fast, but Gen Z moves faster. One day a brand is trending all over TikTok, and the next it’s shoved into the deepest corner of the mall like a relic from ancient times. This generation has turned shopping into a cultural statement, a lifestyle, and sometimes a protest—all…

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International Business Times UK

'It's Giving Sydney Sweeney': Pantone's Tone-Deaf 2026 Color of the Year Triggers Social Media Meltdown

Pantone's 2026 Color of the Year, Cloud Dancer, faces backlash as critics link it to Sydney Sweeney's ad and accuse the brand of 'weaponising whiteness' amid US racial tensions.

Bored Panda

“Read The Room”: Pantone’s Color Of The Year Sparks Accusations Of Racism

This is the first time the Pantone Color Institute has selected a shade of white as its Color of the Year.

International Business Times UK

Sydney Sweeney Denies Alleged Political Affiliations: 'I'm Against Hate'

Sydney Sweeney rejects claims about her political views, stating she opposes hate, after criticism linked her American Eagle campaign to political messages.

International Business Times UK

Sydney Sweeney Accused of Being 'Fake' And 'Not Trying To Have Another Flop' After American Eagles Ad Response

Sydney Sweeney's defence of the polarising American Eagle jeans campaign has reignited fierce criticism, from stock gains to scathing celebrity posts, and opponents charge her comments are calculated damage control.

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news in one place.

100’s of premium titles.
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The Guardian - UK

Sydney Sweeney says her silence over jeans advert backlash ‘widened the divide’

Actor speaks out over controversy around jeans advert in the summer that critics say flirted with eugenics

International Business Times UK

'Too Late': Sydney Sweeney's Emotional Statement for Controversial American Eagle Jeans Ad Falls Flat

Sydney Sweeney issued an emotional statement condemning hate over her 'great jeans' American Eagle ad, but it is dismissed as 'too late', widening the controversy despite record sales.

Pedestrian.tv

Sydney Sweeney Tries (Again) To Put The Kibosh On Jean Ad Controversy: ‘Against Hate’

“I don’t support the views some people chose to connect to the campaign. Many have assigned motives and labels to me that just aren’t true.”

Bored Panda

“Too Late”: Sydney Sweeney Finally “Apologizes” For American Eagle Ad, Sparking Heated Reactions

Sydney Sweeney has spoken for the first time about the debate surrounding her American Eagle campaign, lamenting the racial or political interpretations some assigned to it.

Cinemablend

Sydney Sweeney Commented On The Backlash Over That 'Great Jeans' Ad: 'Many Have Assigned Motives And Labels'

The actress shares her take.

The Independent UK

Sydney Sweeney confesses that her silence made divisive jeans advert worse

Actor also says that it was “surreal” when Donald Trump praised the advert

Evening Standard

Sydney Sweeney says her silence after jeans advert furore ‘widened the divide’

The film star came under scrutiny following the launch of American Eagle’s Great Jeans advert.

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