Sydney Sweeney is facing a fresh wave of online criticism after appearing nude in a provocative new advertising campaign for sports prediction platform Novig. The campaign, which uses sports equipment to cover Sweeney while repeatedly promoting the slogan 'just sports,' has divided viewers, with some calling the advert excessive, desperate and more like soft pornography than a conventional sports commercial.
The backlash has also reignited wider criticism of Sweeney's recent career and marketing choices. Some online commenters are claiming the Euphoria star's acting career is 'in the toilet' and accusing her of increasingly relying on sexualised advertising to maintain relevance. Those claims are opinions expressed online rather than an established assessment of her career, but they have become part of the latest debate surrounding the actress.
