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The Conversation

Yuanyuan (Gina) Cui, Assistant Professor of Marketing, Coastal Carolina University

You’ve been trying to get around Amazon – but it’s not that easy

Amazon Mỹ Shopify Etsy Procter &Gamble American Eagle AWS eBay Poppi TikTok Shop

Many online shoppers who order from independent small retailers have no idea who ships their goods. Odds are growing that it's Amazon. AP Photo/Damian Dovarganes

You did the right thing this morning.

Instead of the one-click default to your laptop’s last opened tab, you opened Etsy and bought a ceramic mug from a maker you’d been following on Instagram. Yesterday, your sister’s birthday gift came from a Shopify store run by a kitchenware designer in Sacramento, California. You felt something when you clicked “buy,” a small, warm, fuzzy feeling. Not Amazon. Not a giant. Someone real.

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Italian Prime Minister Giorgia Meloni's government has approved tougher security measures targeting protest-related violence, including prison terms of up to five years, fines of up to €20,000 and financial liability for parents whose children engage in vandalism or looting.

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One subscription that gives you access to news from hundreds of sites

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