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The Latest Breaking News from American Eagle

Sydney Sweeney says her silence over jeans advert backlash ‘widened the divide’

Actor speaks out over controversy around jeans advert in the summer that critics say flirted with eugenics

The Guardian - UK

'Too Late': Sydney Sweeney's Emotional Statement for Controversial American Eagle Jeans Ad Falls Flat

Sydney Sweeney issued an emotional statement condemning hate over her 'great jeans' American Eagle ad, but it is dismissed as 'too late', widening the controversy despite record sales.

International Business Times UK

Sydney Sweeney Tries (Again) To Put The Kibosh On Jean Ad Controversy: ‘Against Hate’

“I don’t support the views some people chose to connect to the campaign. Many have assigned motives and labels to me that just aren’t true.”

Pedestrian.tv

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“Too Late”: Sydney Sweeney Finally “Apologizes” For American Eagle Ad, Sparking Heated Reactions

Sydney Sweeney has spoken for the first time about the debate surrounding her American Eagle campaign, lamenting the racial or political interpretations some assigned to it.

Bored Panda

Sydney Sweeney Commented On The Backlash Over That 'Great Jeans' Ad: 'Many Have Assigned Motives And Labels'

The actress shares her take.

Cinemablend

Sydney Sweeney confesses that her silence made divisive jeans advert worse

Actor also says that it was “surreal” when Donald Trump praised the advert

The Independent UK

Sydney Sweeney says her silence after jeans advert furore ‘widened the divide’

The film star came under scrutiny following the launch of American Eagle’s Great Jeans advert.

Evening Standard

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Sydney Sweeney defends American Eagle commercial

Sydney Sweeney has defended her controversial American Eagle jeans commercial and said she was "surprised by the reaction".

BANG Premier

“We Can Tell”: Sydney Sweeney Breaks Silence On Plastic Surgery Rumors With Angry Rant

"I’m not a fan of Sydney Sweeney, but I admire that she’s natural."

Bored Panda

2026’s Colour of the Year is revealed – and not everyone's happy about 'Cloud Dancer'

Get ready to be soothed and inspired by Cloud Dancer, a "billowy white imbued with serenity”... Or not.

Euronews

Sydney Sweeney’s “MAGA” Makeover Goes Viral, Sparks Online Showdown As Stylist Fires Back

"You can't get my girl's name out of your mouth," her stylist said.

Bored Panda

American Eagle Analysts Bullish On Aerie Inflection, Brand Recovery

American Eagle Outfitters (NYSE:AEO) shares are trading higher after the company reported better-than-expected third-quarter results on Tuesday.

Benzinga

American Eagle Outfitters Stock Smashes 52-Week High On Holiday Momentum

American Eagle Outfitters (NYSE:AEO) stock reached a new 52-week high after the retailer reported strong third-quarter results and signaled a sharp demand rebound heading into the holiday season.

Benzinga

Why American Eagle Shares Are Trading Higher By 15%; Here Are 20 Stocks Moving Premarket

Shares of American Eagle Outfitters Inc (NYSE:AEO) rose sharply in pre-market trading after the company reported better-than-expected third-quarter results.

Benzinga

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Benzinga

How To Earn $500 A Month From American Eagle Stock Ahead Of Q3 Earnings

American Eagle Outfitters, Inc. (NYSE:AEO) will release earnings results for the third quarter after the closing bell on Tuesday, Dec. 2.

Benzinga

Celebrity Relay: Sweeney Hands Off To Stewart As American Eagle Tries To Hold Its Momentum

American Eagle Outfitters Inc. (NYSE:AEO) is attempting a high-wire act ahead of its third-quarter earnings: balancing a star-studded marketing pivot with significant macroeconomic headwinds. Investors will be watching closely to see if this can generate enough top-line momentum to hit the targeted $1.32 billion in revenue while offsetting an expected…

International Business Times UK

Sydney Sweeney Replaced by Martha Stewart as Face of American Eagle: How Did It Affect Sales?

Martha Stewart fronts American Eagle's all-denim holiday campaign, boosting company shares and reshaping its festive strategy after replacing previous ambassador Sydney Sweeney.

International Business Times UK

Martha Stewart Wins Praise For 'Universal' American Eagle Ad After Sweeney 'Disaster'

Martha Stewart stars in American Eagle's 'Give Great Jeans' holiday campaign in a strategic pivot from the Sydney Sweeney controversy

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BANG Premier

Martha Stewart shares guide to picking the perfect jeans

Martha Stewart has shared her top tips to picking the perfect pair of jeans - insisting good quality denim "forms the foundation" of an outfit and can "go from casual to refined in seconds" but "the fit is the most important" part of getting it right.

Benzinga

Move Over Sydney Sweeney, Martha Stewart Is Here To Sell Jeans: American Eagle Targets Older Shoppers

Clothing retailer American Eagle Outfitters Inc (NYSE:AEO) has had an impressive 2025 with partnerships with Travis Kelce and Sydney Sweeney that increased brand awareness. The company has another partnership lined up with an iconic 84-year-old who could help with brand awareness among an older crowd.

The Independent UK

Martha Stewart becomes latest face of American Eagle after Sydney Sweeney jeans controversy

Stewart partnered with the jeans brand in honor of the holiday season

Cinemablend

Sydney Sweeney’s Jeans Ad Was Controversial. It Also Made A Ton Of Money

I guess all press is good press.

The Guardian - UK

Maga is in meltdown over a preppy pink sweater for men. So, what exactly is the problem?

The outrage a J Crew jumper has provoked shows that the US right’s sense of masculinity is far more fragile than it would care to admit, says freelance writer Ellie Violet Bramley

International Business Times UK

'Real Life Cassie?' Sydney Sweeney In Explosive Feud With Euphoria's Alexa Demie

Viral clips and tabloid tips claim an off-screen rift between Sydney Sweeney and Alexa Demie, but a review of primary interviews and official statements shows the 'feud' remains unverified and largely driven by social media inference.

The Independent UK

Sydney Sweeney has lost control of her stardom

COMMENT: The endlessly talked-about ‘Euphoria’ star was once famous for her business savvy, but a series of recent calamities have sent her carefully cultivated image up in flames. And the thing that’s being eclipsed is her unmistakeable talent as an actor, writes Adam White

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