Even with Syd, American Eagle women’s bottoms sales are still short.
Despite the attention around American Eagle’s controversial “Sydney Sweeney Has Great Jeans” campaign and the follow-up “Syd For Short” summer promotion featuring the “Euphoria” star, the retailer’s women’s bottoms category continued to struggle, contributing to a 2 percent decline in the brand’s first-quarter sales year-on-year, executives said Thursday.
