The third season of Euphoria has been almost impossible to ignore for anyone with a smartphone. The HBO drama, which started off in 2019 following a group of hedonistic, privileged teens, has evolved into television’s answer to rage-bait, creating moments that are specifically designed to dominate the news feed with memes and outrage. Even before we reach the season finale, we’ve seen OnlyFans storylines, pup play, sugar daddies, mummification fetishes, a disastrous wedding, fingers and toes being sliced off, venomous snake attacks, cockatoo assassinations (RIP Paladin), gangster shootouts and (several) characters being buried alive.
In season three, Euphoria picked up its story five years after the characters graduated from high school. At times, the show has felt lost outside of the high school setting, exploring a confusing mishmash of genres and plots, some of which have been called out for glamorising misogyny and violence. Yet despite these criticisms, the show has a track record of taking bold artistic risks, which is becoming rarer in a content landscape that values quantity over quality. It turned Sam Levinson, its creator, into one of Hollywood’s most exciting (and polarising) visionaries, and catapulted a new generation of actors into the A-list to the point where it now seems like they have outgrown the show). As season three concludes, Euphoria represents a strange – and very “2026” – contradiction, where it feels both ridiculous and undeniably influential.
