Three weeks after Sydney Sweeney's nude advert for Novig, the app is reportedly raising money at a valuation of up to $2 billion (£1.5 billion). That is the valuation investors put on the company, four times the $500 million (£378 million) valuation in February.
Reports on 30 September disagree on whether the funding round has closed. Novig has confirmed it is fundraising. Within a week of the launch, female Olympians accused the advert of sexualising women's sport. Sweeney owns an undisclosed stake, so a higher valuation could lift the paper value of her holding.
