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Golf Monthly

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Matt Cradock

Could Tiger Woods' Sun Day Red Brand Be Signing More Tour Players? TaylorMade's CEO Appears To Be 'Working' On It

Tiger Woods Sun Day Red TaylorMade Brand David Abeles Sun Tour Front Office Sports Karl Vilips Tommy Fleetwood

Tiger Woods speaks in front of a Sun Day Red board.

Sun Day Red was launched in February 2024 and, after a successful two-year period that has seen revenue reportedly grow faster than predicted, the brand could be set to expand its Tour-player roster.

Launched by 15-time Major winner Tiger Woods, in partnership with TaylorMade, Sun Day Red currently has Woods and Karl Vilips on its books but, according to David Abeles, CEO of both Sun Day Red and TaylorMade, that player number could be increasing.

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