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The Independent UK
The Independent UK
Sport
Paul Farrell

Good Good Golf leadership collapses following viral Callaway ad backlash

Good Good Golf CEO Matt Kendrick and president Joe Flannery have stepped down from the media company following intense public condemnation over a promotional advertisement for a new Callaway driver, according to multiple reports. The commercial depicted a man pushing a woman to the ground and warning her not to touch the golf club.

Good Good co-founder Nahid Giga has been named interim CEO, according to details from an internal memo first reported by Business Insider.

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