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The Latest Breaking News from 7UP

The new 7UP rebrand is bound to be contentious

It's the biggest update to the brand's identity (and taste) in 15 years.

Creative Bloq

‘I actually might cry’: Los Angeles man goes to Panda Express’ Coca-Cola soda fountain. Then he tries to fill up on Dr Pepper

What’s your favorite soda?

The Mary Sue

I can't get 7UP's new earworm sonic logo out of my head

It’s refreshingly brilliant.

Creative Bloq

From analysis to the latest developments in health,
read the most diverse news in one place.

Pepsi maxed: New partnership brings PepsiCo brands to F1

Long-time Formula 1 fans will cherish the evocative memory of the Jordan 191 with its bright green and blue colour scheme, resplendent with PepsiCo’s 7Up logos.

Autosport

The best football shirt sponsors of the 90s

Ranking the most iconic brands on footy kits during the final decade of the 20th century

FourFourTwo

"It was a labour of love," PepsiCo's chief design officer on the latest Pepsi rebrand

Mauro Porcini reflects on 10 years of PepsiCo Design + Innovation.

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