Just three years after its last major rebrand, 7UP has unveiled another brand new look. But this time, it isn't just the branding that's different. The flavour of the drink itself has also been tweaked – a change that's strongly reflected in the new identity.
7UP's new look (and taste) puts lime in the spotlight, with the drink now referred to as "lime lemon" as opposed to "lemon and lime". No, it doesn't roll off the tongue quite so easily, although time will tell whether it actually tastes better on it.
