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Sport

Tom Hancock

The best football shirt sponsors of the 90s

Football EPL Fiorentina Lion Manchester United Muller Opel Paris Saint-Germain Sharp 7UP

12 Sep 1998: Gabriel Batistuta of Fiorentina celebrates during the Serie A match against Empoli at the Stadio Communale in Florence, Italy. \ Mandatory Credit: Allsport UK /Allsport.

Football shirt sponsorship was big business by the 90s, with all manner of companies wanting a piece of the action.

A sponsor's logo can make or break a shirt, but these ones were all seriously iconic (FourFourTwo reckons so, anyway).

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