- Soda brand 7UP has launched a limited-edition Shirley Temple flavor that mixes cherry and pomegranate with citrus soda, available across the United States through December 31.
- Parent company Keurig Dr Pepper developed the nostalgic beverage to appeal to Millennial and Gen Z consumers seeking classic flavors and citrus-forward drink options.
- The new product follows a recent brand overhaul for 7UP that made its soda recipe more lime-forward after company research revealed 72 percent of younger consumers prefer citrus flavors.
- While 7UP ranks as the sixth most popular soda brand in the U.S. overall, it currently holds only a 1 percent share of the lemon-lime market compared to Sprite's 9 percent.
- The flavor launch comes as Keurig Dr Pepper reported a 10 percent increase in U.S. beverage sales, standing in contrast to declining sales reported by competitors like Pepsi.
IN FULL
7UP launches nostalgic flavor in US that will bring you back to your childhood
