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Creative Bloq

Technology

Rosie Hilder

"It was a labour of love," PepsiCo's chief design officer on the latest Pepsi rebrand

Pepsi PepsiCo Design 7UP Serena Williams Puma

Image of Mauro Porcini in black and white.

PepsiCo is behind more brands than you might immediately think of, the company owns everything from Pepsi and 7UP to Quaker Oats, Lays and SodaStream. Its dedicated design arm, PepsiCo Design + Innovation was created 10 years ago, and is headed up by chief design officer, Mauro Porcini.

PepsiCo Design + Innovation have won over 1,800 design and innovation awards, and have been involved in numerous collaborations, including Pepsi x Puma, Doritos x Stranger Things and Gatorade Fuel Lab with Serena Williams.

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