Long-time Formula 1 fans will cherish the evocative memory of the Jordan 191 with its bright green and blue colour scheme, resplendent with PepsiCo’s 7Up logos.
That partnership ended after a year – Pepsi blew the marketing budget on Michael Jackson’s world tour of the Dangerous album – but 7Up briefly returned in 2002 as ‘official soft drinks partner’ of the Williams team, albeit without any branding on the car.
