Sonic branding has exploded onto the design scene in the past year, so it comes as no surprise to me when a new brand hops on the bandwagon. The latest to join the club is none other than 7UP, with its absolute earworm of a musical jingle that I can't seem to get out of my head.
While audio logos come in all forms, from Netflix's lowkey tudum to McDonald's iconic whistle, 7UP's joyful new sonic identity puts a refreshing spin on the trend. With playfulness at it's core, 7UP's new sound is everything you'd want from a sonic brand – snappy, crisp and annoyingly catchy.
