Fashion Rental Is Growing in These Indian Cities, Here Is Why It Is Actually Working
The Cities Where Rental Has Critical MassMumbai, Bengaluru, and Delhi account for the bulk of active fashion rental transactions in India, and the reasons are structural rather than cultural. Mumbai has the highest concentration of destination weddings, film-adjacent events, and corporate parties that demand one-time outfits. Bengaluru's large salaried tech…
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