The Latest Breaking News from WHSmith

WHSmith's replacement is a cargo cult brand, and it's doomed to fail

The TGJones brand is a vapid imitation – it's not fooling (or impressing) anyone.

Creative Bloq · Nov 5, 2025

What is TG Jones and why is WH Smith changing its name?

WH Smith’s name will remain the same at airport and train station branches

Evening Standard · Mar 28, 2025

WH Smith changes name – and shoppers think it’s terrible

Brits have hit out at the ‘entirely made up’ new moniker

The Independent UK · Mar 28, 2025

WHSmith announces a string of UK-wide store closures – see if your local is affected

There will be 17 stores closing across the UK every month until May

The Independent UK · Jan 21, 2025

Toys R Us Opening Dozens Of Stores: Here's Where They Are Going

The new stores began rolling out at the end of September and will continue until Christmas

International Business Times · Oct 4, 2024

Is WHSmith the UK's most overpriced store?

Hard-pressed WHSmith lovers can always trade down to Fortnum and Mason

Evening Standard · Mar 1, 2024

How to celebrate a brand's heritage – 6 expert tips

Karl Wills of Taxi Studio shares how brands can lean into their heritage in a way that works.

Creative Bloq · Feb 27, 2024

Station and airport sales head north at WHSmith

Commuters and holiday makers drive sales at the retail stalwart

Evening Standard · Jan 26, 2024

Here's what the new WHSmith logo could (and should) have looked like

Everyone else is going retro – so should WHSmith.

Creative Bloq · Jan 5, 2024

WHSmith logo rebrand sparks debate as shoppers question NHS likeness

A REBRAND of a popular UK store has caused backlash online, as people took to social media to express their fury.

The National (Scotland) · Dec 28, 2023