Yesterday marked the end of the first half of the financial year at WH Smith plc. Lately, analysts have been firing off cheery notes about the success of its strategy. But what exactly is its strategy? To be the most overpriced retailer in the UK?
Peer through the shop window and that would seem to be the case. At its Stansted Airport store, you’ll have to fork out a whopping £10 for a bottle of water and a large chocolate bar. In fact, the cost of chocolate and crisps is as much as three times the price of comparable products at major supermarkets, while bottled water is ten times dearer.
