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The Independent UK
The Independent UK
Ellie Muir

WH Smith changes name – and shoppers think it’s terrible

The British public has been left up in arms over the rebrand of the beloved books and stationery retailer WH Smith, which has been sold for £76m and will be renamed as TGJones by its new owners.

The 480 high street stores will disappear after being bought by Modella Capital, owner of the arts and crafts retailer Hobbycraft, but the brand’s lucrative satellite stores, in airports, hospitals and train stations, will stay intact and are unaffected by the sale.

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