There's only a week left of 2023, but it seems we have a late contender for the worst logo of the year. Shoppers in the UK have been expressing confusion and astonishment on social media after spotting a new logo for the high-street chain WHSmith, now apparently just WHS.
UPDATE: WHSmith has since clarified that the new logo design is a trial being tested i signage at a "small number of locations". It said the pilot is intended to "localise our offer and highlight the key product categories customers can always find at WHSmith." The old logo is still being used on WHSmith's website and social media.
