There’s a bizarre new influencer morning routine going viral for its intense adherence to ice water face baths. Ashton Hall, an incredibly ripped online fitness coach, has been sharing videos to his 8.7 million Instagram followers where he demonstrates his commitment to dunking his face in a bowl of ice water and lemon slices before his workouts.
The ritual goes like this. Hall wakes up early, grabs a bowl and fills it with a glass of ice before topping it up with a bottle of water and some lemon halves. It’s not just any water, either. This is Saratoga Spring Water, which comes in a deep blue bottle and costs $39.99 (£30.95) for a pack of 12 bottles and promises a “light and creamy” mouthfeel. Then he immerses his entire face in the chilly DIY spa water bath.
