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The Latest Breaking News from TakeTwo

GTA 6 launch has Take-Two's CEO a "billion" times more "scared" than any other game release

"Because [if] you claim success before you have it – you will largely be wrong"

GamesRadar

Take-Two CEO wants GTA 6 to be 'the most spectacular piece of entertainment on Earth, in history'

Take-Two CEO Strauss Zelnick has discussed the highly anticipated release of Grand Theft Auto 6 and admitted that he is "terrified."

TechRadar

Fans react as Take-Two CEO speaks on GTA 6 price — 'I am perfectly fine with a $100 or more game'

Take-Two CEO Strauss Zelnick has hinted at the price of Grand Theft Auto 6 by suggesting fans will pay a "reasonable" amount for a quality game.

TechRadar

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GTA 6 Pricing and Release Date Update: Take-Two CEO Is 'Terrified' Of Grand Theft Auto VI's Success

Take-Two CEO Strauss Zelnick discusses the expectations for Grand Theft Auto VI, focusing on customer experience and fair pricing amid speculation about the game's cost and release plans.

International Business Times UK

GTA 6 boss says marketing will begin 'soon', solidifying earlier promise

GTA 6's release date looks more solid than ever, with Take-Two Interactive's boss further suggesting marketing will kick off soon.

TechRadar

Gabe Newell once said Steam wasn't 'the answer to digital distribution,' proving that even Gabe Newell is wrong about stuff sometimes

Newell said things "change dramatically" every two or three years, but not all things, as it turns out.

PC Gamer

GTA 6 sickos in a frenzy as Rockstar owner Take-Two finally announces delayed financial call, fueling speculation a big reveal will fill the gap

Curiously, Take-Two is one week behind schedule

GamesRadar

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'People spend too much time talking about the 'Woe is me' risk related to AI' — GTA 6 publisher CEO says AI fears are overstated

Take-Two CEO Strauss Zelnick, the boss behind the publisher Rockstar Games’ upcoming “Grand Theft Auto 6,” stated that the worrying narrative around AI is overstated.

Tom’s Guide

'If AI were to take anyone's job, wouldn't it take Elon Musk's job? The richest guy on Earth?' — Take-Two CEO says AI won't get rid of jobs, but allow artists to do 'higher quality work' instead

Take-Two CEO Strauss Zelnick has said that artificial intelligence (AI) won't steal artists' jobs, but that it will allow them to do "higher quality work" instead of tedious tasks.

TechRadar

GTA 6 Boss Admits 'AI Can Be Used For Evil'—But Dismisses AI Job Loss Panic

Take-Two CEO says AI can be used for evil but dismisses fears it will cause widespread job losses in gaming and creative industries.

International Business Times UK

Elon Musk is more at risk of losing his job to AI than artists are according to Take-Two's CEO: 'If AI were going to take anyone's job, wouldn't it take his job?'

Look out Elon, Grok is gunning for your job.

PC Gamer

Yes, Take-Two's share price rose after the stolen Rockstar data was released, but don't read too much into it

This week's bump in share price isn't nearly enough to make up for the loss it's taken since January.

PC Gamer

Take-Two stock jumps $1 billion after GTA leak as investors learn Rockstar really is making that much money off GTA Online

Just imagine what these share prices would look like if they realized AI can't yet generate whole video games

GamesRadar

GTA 6 delays would only make it "cooler," GTA 5 Lester actor says, but he still wouldn't give Rockstar $100 for the game

"It could have been another month or another five months or six months or whatever. It's going to be cool."

GamesRadar

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PC Gamer

HipHopGamer says GTA 6's user-generated content 'will produce millionaires'

HHG also teased "a small exclusive" about a GTA 6 side mission.

GamesRadar

GTA 6 parent company Take-Two reportedly lays off its AI-focused staff: "Shifting priorities from upper management have impacted my team"

The Rockstar Games and 2K Games owner previously said it was embracing the tech

Destructoid

Like poetry: Take-Two fires its AI department to cut costs

The irony is thrilling.

PC Gamer

Take-Two has seemingly laid off an unspecified portion of its AI team, including its head of AI

Luke Dicken, who previously spent a decade with Zynga, says his time with the company "has come to an end".

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Windows Central

Kerbal Space Program 2 is the scam that won't die — How this game is still allowed on Steam as "Early Access" is beyond me

How this game is still allowed to be on Steam as an Early Access title is beyond me.

International Business Times UK

GTA VI Rumours Intensify With $80 Pricing Talk and New Released Developer-Sourced Leak

Grand Theft Auto VI is set to release in November 2026. Discover the anticipated pricing and new features that have gamers buzzing.

International Business Times UK

Grand Theft Auto VI: Rockstar Parent Breaks Silence on 'Unfair' $80 Price and In-Game Ads

The latest updates on GTA VI's 2026 release, including pricing details, Take-Two's position on in-game ads, and the legal challenges facing the company. Stay informed on the most anticipated game of the decade.

GamesRadar

Ahead of GTA 6, Take-Two CEO says "It’s hard for me to imagine" including ads in a $70-$80 game: "It would seem unfair"

"For free-to-play titles, yes. For titles for which you've paid 70 or 80 bucks, no."

PC Gamer

Take-Two boss says he's not interested in putting ads into premium games: 'It would seem unfair'

Industry analyst Matthew Bell predicted a rise in in-game advertising last month as publishers pursue new revenue streams, but Strauss Zelnick doesn't see it happening.

PC Gamer

Take-Two CEO Strauss Zelnick cannot fathom anyone not wanting to play GTA 6: 'I think we'll be able to engage every appropriate individual'

"Just explain to me how it is that you've decided, 'No, no GTA 6, not interested?'"

Tom’s Guide

‘These tools may help you create assets, but that won’t help you create hits' — Take Two boss says AI can't create games like 'GTA 6'

Take-Two CEO Strauss Zelnick gave his thoughts on generative AI software's ability to create virtual worlds and disagrees with it being able to generate smash hit games

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