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The Latest Breaking News from TakeTwo

Take-Two boss says he's not interested in putting ads into premium games: 'It would seem unfair'

Industry analyst Matthew Bell predicted a rise in in-game advertising last month as publishers pursue new revenue streams, but Strauss Zelnick doesn't see it happening.

PC Gamer

Take-Two CEO Strauss Zelnick cannot fathom anyone not wanting to play GTA 6: 'I think we'll be able to engage every appropriate individual'

"Just explain to me how it is that you've decided, 'No, no GTA 6, not interested?'"

PC Gamer

‘These tools may help you create assets, but that won’t help you create hits' — Take Two boss says AI can't create games like 'GTA 6'

Take-Two CEO Strauss Zelnick gave his thoughts on generative AI software's ability to create virtual worlds and disagrees with it being able to generate smash hit games

Tom’s Guide

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read the most diverse news in one place.

Take-Two CEO backs Asha Sharma — “I’m going to bet on her continuing to do great”

Take-Two CEO Strauss Zelnick shares his thoughts on Xbox’s new CEO Asha Sharma, offering support and explaining what drives success in the gaming industry.

Windows Central

Take-Two boss declines to offer advice to the new Microsoft Gaming chief, says she'll be fine on her own: 'She’s a highly accomplished executive who’s done just great without ever having met me'

Asha Sharma came into Microsoft's Xbox business without a background in gaming, but Zelnick did the same thing at Take-Two and that's worked out pretty well.

PC Gamer

'Oh s**t, here we go again': White House uses videogame clips to promote its war in Iran, including CJ's iconic line from Grand Theft Auto: San Andreas

There's also some Call of Duty in there, and a bit of Pokémon for good measure.

PC Gamer

Why Is It So Hard To Make A BioShock Movie?

'BioShock' is one of the greatest video games ever made, but its journey to the screen has been a troublesome one.

Inverse

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Netflix and Take-Two are "very anxious" for the BioShock movie to coincide with the release of "potential new incarnations of the game"

Would you kindly hurry up?

Total Film

Rockstar celebrates official GTA mod support by nuking non-official mod platform

Can't we all just get along?

PC Gamer

After 9 years of work, team behind GTA 5 multiplayer mod that rivalled Rockstar-owned FiveM says Take-Two is shutting the project down: "Thank you for being part of this journey"

Support for Alt:V will end by early July

GamesRadar

Grand Theft Auto 6 marketing will officially kick off this summer ahead of its November launch, which Take-Two CEO is sure won't be delayed again — 'We don’t spend money on marketing until we’re pretty close to release'

Take-Two CEO Strauss Zelnick seems confident that Grand Theft Auto 6 won't be delayed from its November launch date, since marketing is officially set to begin this summer.

TechRadar

Take-Two CEO says you can trust that GTA 6 release date because they've spent, like, so much money on marketing in the run-up to it, and they're 'Not selling hamburgers' here

No free hamburgers with GTA 6. You heard it here first.

PC Gamer

GTA 6 publisher Take-Two responds to the Google AI that sent game industry stocks crashing: Project Genie is "not even in the same ballpark" as a real game engine

"Genie is not a game engine"

GamesRadar

Take-Two Reports 25% Revenue Jump in Q3, Fueled by NBA 2K and GTA

Cash cows!

Operation Sports

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GamesRadar

Borderlands 4 will continue to be supported says Gearbox owner, and "we still are very optimistic about that title" despite launch being a "bit softer than we would've liked"

"We expect the title to achieve strong sell-through over its lifetime"

TechRadar

GTA 6 owner Take-Two is 'embracing generative AI' as part of its goal to be the 'most efficient company in the entertainment business' says CEO

Take-Two CEO Strauss Zelnick has spoken about the potential of generative AI in the company's latest earnings call.

GamesRadar

As everyone continues to fear $80 GTA 6, Take-Two CEO says "we do feel a compact with the consumer" and wants to "deliver way more value than what we charge"

"We're in the business of entertaining people. We're not in the business of creating revenue."

Tom’s Guide

GTA 6 is on track for its November release date — but we might be waiting a while for the next trailer

Take Two's recent earnings report confirms that GTA 6's marketing will begin this summer, and there are no signs of any further delays.

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PC Gamer

'We're actively embracing generative AI,' Take-Two boss says, after previously expressing skepticism: 'We have hundreds of pilots and implementations across our company'

CEO Strauss Zelnick says generative AI remains a tool for enabling creators to do bigger and better things, but it sounds like a shift away from past comments.

GamesRadar

Borderlands 4 Switch 2 port looks dead as Gearbox parent Take-Two "pauses development"

Borderlands 4 on Switch 2 was delayed indefinitely back in September, but it seems it's dead for good now

PC Gamer

Grand Theft Auto 6 'launch marketing' will begin this summer as the November release date remains on track

For consoles, at least. For PC? Well, no.

GamesRadar

GTA 6 physical copies will not be delayed to avoid leaks, says Take-Two CEO: "That's not the plan"

Disc collectors, rejoice

GamesRadar

GTA 6 release date seems locked in at last as Rockstar owner promises "launch marketing" starts this summer: "Groundbreaking for Take-Two and the entire entertainment industry"

Well, they sound eager

PC Gamer

Will Take-Two announce another Grand Theft Auto 6 delay tomorrow?

The company's first quarterly report of the calendar year drops on February 3, and some GTA fans are getting a little antsy.

Windows Central

Gaming stocks tank as investors panic over Google’s Genie 3 AI — but should they?

Companies like Tencent, Take-Two, and others lose billions over Google's Genie 3.0.

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