The Latest Breaking News from Gen Alpha

Millions of baby boomers can’t afford to retire. It’s a fate that Gen Alpha in Germany may never have to face under new plans.

If there is one thing Gen Alpha loves more than Skibidi Toilet, it’s a healthy dose of classroom drama. A South Carolina teacher recently decided to use that obsession to her advantage, staging a “breakup letter” that had her students and millions of TikTok viewers absolutely hooked. 

In an age where information is literally at their fingertips, it seems almost unthinkable that Gen Alpha—the youngest generation growing up with screens, apps, and instant answers—could be struggling with reading. Yet the data and classroom reports tell a troubling story: reading skills are slipping, comprehension is declining, and the…

How to seem 'cool' to the next generation.

There's no doubt that Gen Alpha is growing up in an era in which financial education is more accessible than ever before. "Early financial literacy empowers Gen Alpha to make informed decisions,...

Young people are playing PC games, but they won't necessarily migrate away from Roblox like many assume, says Newzoo's director of market intelligence.

Teenagers, Alexandr Wang argues, have a built-in edge.

Gen Alpha are moviegoers!

IN FOCUS: Going by lexicon alone, we might have cause for concern, writes Helen Coffey – the zeitgeist language making waves among Gen Alpha paints a troubling picture of what young people are grappling with