American fast food giant Wendy's is tapping into a popular Gen Alpha meme by offering its signature Frosty dessert for just 67¢ (approximately 53p) this Black Friday. The promotion riffs on the '6-7' craze, read as 'six-seven,' which became viral among Gen Alpha and Gen Z in recent months. It became so culturally relevant that Dictionary.com declared it the 'Word of the Year' for 2025.
The '6-7' phenomenon has been embraced by brands eager to stay part of the cultural conversation. Wendy's is among the first major chains to seize the moment, turning slang into savings with its limited-time Frosty offer.
