The Latest Breaking News from Gen Alpha

Gen Alpha is snubbing the careers that boomers dreamed of. As influencers become the new faces of entrepreneurship, they want in

Goodbye, quarterbacks and ballerinas: Gen Alpha dreams of becoming the next MrBeast or Ms. Rachel.

Fortune · Apr 26, 2025

The rise of the skincare tweens: How retinol serums and eye creams took over childhood

IN FOCUS: As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum of two, explains why she’s stepping back from the ‘Sephora kids’ trend before it’s too late

The Independent UK · Mar 9, 2025

Gen Alpha keeps tripping and falling over their own Crocs, so schools are banning the shoes over safety concerns

Dozens of schools across 12 states have prohibited Crocs from their dress codes.

Fortune · Oct 28, 2024