Gen Alpha is snubbing the careers that boomers dreamed of. As influencers become the new faces of entrepreneurship, they want in

Gen Alpha kid plays on phone. (Credit: vorDa / Getty Images)

• Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The generation’s top career choice is to become a YouTuber or TikToker, according to a recent survey of 12 to 15-year-olds. 

Gone are the days of kids aspiring to be a ballerina, the president, or an astronaut—Gen Alpha wants the dream jobs of the digital era. They’ve swapped Neil Armstrong for MrBeast, and Serena Williams for Emma Chamberlain.