This summer, sunscreen and bug spray are not enough for the next generation of skincare-obsessed tweens. Gen Alpha’s “Sephora Kids” are so obsessed with beauty products that summer camps have taken action to ban them from suitcases and cabins.
Lake Bryn Mawr Camp, an all-girls sleepaway retreat in northeastern Pennsylvania; Camp Mataponi in Maine; and Tyler Hill Camp, near the Pennsylvania-New York border, are among several summer havens explicitly telling campers and their families to avoid bringing makeup brushes and face creams to camp, Business Insider reported. Camp Canadensis, located in Pennsylvania’s Pocono Mountains, has seen campers cycle through trends over the years and sent a letter to parents to prepare them to address their kids’ latest obsession.
