Take-Two CEO Strauss Zelnick (the man in charge of GTA 6's parent company) isn't worried about other devs coming for Rockstar Games' crown with the help of technological advancements and generative AI. He reckons a potential GTA killer would be more likely to emerge from the brains of an "extraordinarily creative individual," but that hasn't happened yet, despite several attempts.
When asked about the sentiment that AI could lead to GTA-sized hits during the annual TD Cowen conference, Zelnick replied that there's basically "zero evidence" to support such theories. "Because we've had technology forever that would allow people to recreate what we do," he says. "People have tried. Anyone run into Assassin's Creed? I mean, people have tried to make titles that compete directly with GTA."
