Take-Two CEO Strauss Zelnick is about to have a very big year with the impending launch of GTA 6 – which, depending on who you talk to, will either be the biggest video game release of all time or the biggest cultural event in all of human history. (No pressure.) For Zelnick himself, however, that surely pales in comparison to the accomplishment he's spent years preparing for: becoming a virtual WWE superstar.
Yes, Zelnick was quietly added to the WWE 2K26 roster in a free update earlier today. You won't find him mentioned in the official patch notes, but players soon saw him there in the character select screen, faintly smiling with his 77 character rating. That kind of score won't win him many matches, but apparently the crowd treats him as a babyface, flying in the face of the relationship most gamers have with the executives running AAA publishers these days.
