Take-Two - the parent company behind 2K Games and Rockstar Games - traditionally hasn't annualized its non-sports series, but the company's boss thinks taking time to build great games and generate hype is exactly the reason why GTA 6 and Borderlands 4 are at the top of their respective genres.
Speaking at the TD Cohen conference about the gap between Grand Theft Auto games, long-time Take-Two CEO Strauss Zelnick says the company's plans "might not be to have a specific cadence around our properties because we're not a cadence-driven company."
