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The Latest Breaking News from Swoosh

Nike’s shoe doesn't fit: How did the swoosh lose its winning edge?

Nike’s decline is raising questions about how the sportswear giant lost its competitive edge. Falling revenue, a collapsing market value, weaker China sales, inventory pressure and growing competition from Hoka, On, Adidas, Anta and Li Ning have challenged its dominance. CEO Elliott Hill is rebuilding wholesale, product innovation and regional…

The Economic Times

From Apple to YouTube: these logos are a lesson in longevity

From Apple to YouTube: these logos are a lesson in longevity

Why they last, and what we can learn from them.

From turbo trainers to running buggies: the fitness gear that made you fitter

From turbo trainers to running buggies: the fitness gear that made you fitter

‘The best £12 I ever spent’: real fitness starts with the right kit. Here’s the gear that helped these ordinary people get fit and stay motivated

The Guardian - UK

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read the most diverse news in one place.

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‘Nike: Form Follows Motion’ surveys 50 years of the Swoosh’s era-defining design

‘Nike: Form Follows Motion’ at the Vitra Design Museum in Germany, curated by Glenn Adamson, is the first-ever exhibition dedicated to the sportswear giant

The best rebrands of the '70s, from Sega to Apple and Kodak

Our experts pick the best rebrands of the 1970s, and explain why they worked so well.

Tiger Woods parting ways with Nike had golf fans sharing their favorite partnership memories

Tiger and Nike are no more. Let's look back on some great moments when he wore the Swoosh.

USA Today Sports Media Group

The Nike Swoosh logo is set to CHANGE on football shirts – in its biggest-ever revolution

The Nike Swoosh logo is one of the most recognisable in the world – yet the American manufacturer is set to switch it up from next season

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Fortnite x Nike Air Max crossover explained: start time, .Swoosh and collab items revealed

Fortnite x Nike Air Max crossover explained: start time, .Swoosh and collab items revealed

Fortnite x Nike launches later today with an Air Max themed event and UEFN experience

EA is doing some vague nonsense on Nike's NFT platform

EA is doing some vague nonsense on Nike's NFT platform

Please, spare us.

These Nike sneakers don't exist, but everyone wants them

These Nike sneakers don't exist, but everyone wants them

Just don't call the new Our Force 1 NFTs.

For sale: Nike shoes, never worn

For sale: Nike shoes, never worn

Nike .SWOOSH just dropped the ultimate shoes you'll never wear

World No. 2, LPGA star Nelly Korda signs apparel deal with Nike

World No. 2, LPGA star Nelly Korda signs apparel deal with Nike

Nelly Korda is joining the swoosh fam.

USA Today Sports Media Group

Nike the latest fashion icon to step into the metaverse with new virtual trading platform

Nike the latest fashion icon to step into the metaverse with new virtual trading platform

Nike has announced its new .Swoosh online platform, where users will be able to "collect, trade, and flex" virtual Nike products.

Nike’s Rit Dye tie-dye kits allow you to personalize its sweatshirts

Nike’s Rit Dye tie-dye kits allow you to personalize its sweatshirts

The kits land amid Nike’s crackdown on customizations of its products.

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Nike has already made $185 million off of NFTs

The Swoosh leads the list of brands who’ve made the most money off of the space.

Nike's 'Sun Club' Dunk Low sneaker captures the magic hour

A warm tribute utilizing a mix of tactile materials.

Nike SB has a Dunk High just for New York Mets fans

Detailing includes the 7 train to Citi Field.

Nike has an Air Force 1 shoe that features a removable Swoosh carabiner

A classic goes gorp.

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Kanye wants Nike to take him back, posts flirty Air Jordan picture

How much longer can Adidas take his love for the Swoosh?

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