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The New Daily
The New Daily
Technology
Genevieve Thorpe

Nike the latest fashion icon to step into the metaverse with new virtual trading platform

Fashion giant Nike has announced it is creating its very own space in the metaverse with the launch of a digital trading platform.

Named after Nike’s iconic logo, the platform will be called .Swoosh (pronounced ‘dot Swoosh’), where users will be able to “collect, trade, and flex” virtual Nike products.

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