Amid a crackdown on the customization of its products, Nike has partnered with Rit Dye to introduce do-it-yourself tie-dye sweatshirt kits. Each kit comes with a choice of a men’s or women’s Nike sail fleece sweatshirt, two official Nike iron-on patches, and two bottles of Rit Dye. Tie-dye tools like resealable pouches, gloves, rubber bands, and squeeze bottles are also included to better help people personalize their sweatshirts.
Demand for customizable fashion has inflated over the past few months as consumers seek products made explicitly for them. The one-of-a-kind items provide a sense of individuality and creativity to their wearer, especially if the pieces include a do-it-yourself element as Nike’s does. In fact, the brand’s “By You” customization program is notorious for selling out in seconds, and it wouldn’t be surprising to see the same hype surrounding its tie-dye kits.
