Think NFTs are over? Nike doesn't. The sports brand launched its new digital collectibles with .Swoosh late last year and is finally revealing its hand with the new Our Force 1 virtual sneakers. They don't exist physically, but are fast becoming a collector's item, just like the classic Nike Air Force 1 shoes. Just don't call them NFTs. Confused?
This digital collection celebrates 50 years of Nike design and harks back to the company's inception and that 1970s Nike manifesto that was absolutely wild to read. The Nike Air Force 1 Low has become one of the most iconic sneaker designs in history, and the new all-digital Our Force 1 champions this legacy for a new generation who only want to wear them online in virtual spaces.
