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PC Gamer

Jonathan Bolding

EA is doing some vague nonsense on Nike's NFT platform

NIke NFT EA SPORTS Fifa Swoosh

FIFA 23 best players

Nike, never one to pass up a cynical corporate cash-in, obviously made its own "web3" platform last year, debuting the .Swoosh "digital community experience" in November and selling a bunch of boxes of randomized virtual shoes in its beta period. "Build your collection," it advertises, "Display, trade, or wear your Nike Virtual Creations in video games and immersive experiences."

Now one of gaming's very own cynical corporate cash-grabbers, Electronic Arts, is getting in on the "immersive experiences" to do something vague involving its games and Nike's blockchain-powered .Swoosh platform.

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