It’s the end of an era.
As Tiger Woods announced on Monday, the partnership he’s had with Nike for 27 years (!) is coming to a close.
“Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world. The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever,” Woods wrote on X (formerly Twitter), while hinting at “another chapter.”
It’s those amazing moments that golf fans are focusing on with Tiger wearing the iconic Swoosh logo. Check out some of those that fans posted:
The Nike ad after Tiger Woods won the 2019 Masters was special. It has to be one of the most iconic brand partnerships in sports history
— Flushing It (@flushingitgolf) January 8, 2024
Tiger and Nike. It was one hell of a ride. pic.twitter.com/lAyBO18tpQ
— Jonathan Wall (@jonathanrwall) January 8, 2024
Tiger Woods and Nike have officially parted ways 😳
“You challenged your competition, stereotypes, conventions, the old school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge we're grateful.” -… pic.twitter.com/orAlv3Zn8Q
— Nice Kicks (@nicekicks) January 8, 2024
Tiger Woods has officially parted ways with Nike. It was an iconic partnership that gave us some great memories, and probably the best advert Nike Golf could have ever wished for!
— Flushing It (@flushingitgolf) January 8, 2024
In honor of the unbelievable Tiger Woods / Nike marketing run, I give you my favorite commercial of all time as narrated by his father pic.twitter.com/XmwkbtaJaB
— Will Ahmed (@willahmed) January 8, 2024
From 2008 – "I'm Tiger Woods"
Nike's first TV ad using their 'star' athlete. Sadly, the transgressions, performance dips & injuries ultimately distracted from someone who was once seen as a transformative athlete – in both participative & commercial termshttps://t.co/ng1ovAnJaI https://t.co/ciX1VYgRtz pic.twitter.com/Em1LcAApzf
— Professor Simon Chadwick (@Prof_Chadwick) January 8, 2024