The Latest Breaking News from Starbucks Korea

Starbucks China just ended free seating at 8,000 stores

The rule change comes as Starbucks China spends 300 million yuan on staffing and store upgrades.

Fortune · 8h ago

South Korean police raid local Starbucks headquarters over controversial marketing campaign

South Korean police say they’ve raided the headquarters of Starbucks’ local operation as part of an investigation into a marketing campaign perceived as defaming 1980s' pro-democracy movements

The Independent UK · Aug 6

Police raid Starbucks headquarters over disastrous ad campaign

IN FULL

The Independent UK · Aug 5

Starbucks Korea to shut 2,000 stores to teach history lessons to employees

Starbucks Korea is closing over 2,000 stores for mandatory history and social sensitivity training after a marketing campaign sparked outrage. The "Tank Day" promotion, coinciding with the Gwangju massacre anniversary, led to boycotts and leadership changes. The half-day shutdown on June 22 is expected to cost 2.1 billion won in…

The Economic Times · Jun 17

Starbucks Korea to temporarily shut all stores for history lesson after bungled coffee promotion

The closures, so employees can watch a recorded lecture, will cost the company an estimated 2.1bn won ($1.4m) in sales

The Guardian - AU · Jun 16

Starbucks Korea to shut stores early for training after marketing controversy

The initiative comes after the coffee chain faced backlash for a controversial marketing campaign

The Independent UK · Jun 15

Starbucks Korea to close stores early for mandatory history training after marketing row

Starbucks’ South Korean operation said Monday it will close all of its stores nationwide early on June 22 for mandatory history and social sensitivity training

The Independent UK · Jun 15

Starbucks to close outlets across Korea for history lesson after 'Tank Day' ad fiasco

The day of the reusable cup promotion coincided with the anniversary of the Gwangju uprising in which 165 civilians were killed, though many believe the real figure to be much higher.

Euronews · Jun 15

Starbucks Korea to shutter outlets for history lessons after 'Tank Day' fiasco

SEOUL - Starbucks stores across South Korea will shutter for half a day next week for staff to attend a history lesson following a promotional campaign gone awry, the coffee giant said Monday.

Bangkok Post · Jun 15

Doing Business in South Korea? One Wrong Word Can Bring Down Your Brand

From Starbucks' Tank Day blunder to election protests, South Korea's political climate is making it one of the world's riskiest brand environments.

International Business Times · Jun 6