SEOUL, South Korea (AP) — South Korean retail tycoon Chung Yong-jin on Tuesday issued his second apology in two weeks as Starbucks' local operation faces a backlash over a recent marketing campaign that was widely perceived as mocking victims of a bloody military crackdown on pro-democracy protesters in 1980.
Chung, chairman of Shinsegae Group, which owns a 67.5% stake in Starbucks Korea, bowed three times during a televised statement as he pleaded for forgiveness from the families of democracy activists killed by the country's former military dictatorship and from the broader public.
The coffee chain sparked public outrage when it attempted to promote a large size of tumbler it calls a "tank" by declaring May 18 to be "Tank Day." That's the anniversary of a democratic uprising in the southern city of Gwangju that was brutally suppressed by troops, tanks and helicopters, killing or injuring hundreds.
