The Latest Breaking News from Chung Yongjin

Starbucks Korea to shut 2,000 stores to teach history lessons to employees

Starbucks Korea is closing over 2,000 stores for mandatory history and social sensitivity training after a marketing campaign sparked outrage. The "Tank Day" promotion, coinciding with the Gwangju massacre anniversary, led to boycotts and leadership changes. The half-day shutdown on June 22 is expected to cost 2.1 billion won in…

The Economic Times · Jun 17

Starbucks Korea to temporarily shut all stores for history lesson after bungled coffee promotion

The closures, so employees can watch a recorded lecture, will cost the company an estimated 2.1bn won ($1.4m) in sales

The Guardian - AU · Jun 16

Starbucks Korea to shut stores early for training after marketing controversy

The initiative comes after the coffee chain faced backlash for a controversial marketing campaign

The Independent UK · Jun 15

Starbucks 'Tank Campaign' Mocked 1980 Massacre Victims—Korea Boss Issues Second Apology Over Insensitive Ad

Starbucks Korea's 'Tank Day' campaign sparked outrage by inadvertently referencing the 1980 Gwangju massacre, leading to public apologies and calls for a boycott.

International Business Times UK · May 26

Starbucks sees sharp drop in Korean sales after 'Tank Day' marketing backlash

Starbucks Korea sales have dropped significantly. This follows a marketing campaign that caused public anger. The campaign was linked to the Gwangju Uprising. Shinsegae Group chairman Chung Yong-jin has apologized. He stated he takes full responsibility for the incident. The company acknowledges serious flaws in its risk management. Starbucks global…

The Economic Times · May 26

South Korean Starbucks boss apologizes for ad campaign that evoked massacre

South Korean retail tycoon Chung Yong-jin has apologized for a second time in two weeks as Starbucks' local operation faces a backlash over a recent marketing campaign that was widely perceived as mocking victims of a bloody military crackdown on pro-democracy protesters in 1980

AAP · May 26

Starbucks Korea head fired after 'Tank Day' promotion sparks public uproar

SEOUL - The head of Starbucks Korea has been ‌fired after a marketing campaign sparked public outrage and boycott calls for evoking painful memories of a brutal military crackdown on pro-democracy protesters in 1980.

Bangkok Post · May 20

Starbucks Korea CEO dismissed over ad evoking massacre of pro-democracy protesters

‘Tank Day’ event causes outrage with ‘malicious mockery’ of deadly crackdown during dictatorship era

The Guardian - UK · May 18