The Latest Breaking News from Shinsegae Group

Starbucks Korea offices raided over controversial ‘Tank Day’ campaign

Promotion for its ‘Tank’ tumbler range was accused of invoking military crackdown on 1980 Gwangju uprising

The Independent UK · Aug 5

Starbucks Korea to temporarily shut all stores for history lesson after bungled coffee promotion

The closures, so employees can watch a recorded lecture, will cost the company an estimated 2.1bn won ($1.4m) in sales

The Guardian - AU · Jun 16

Starbucks to close outlets across Korea for history lesson after 'Tank Day' ad fiasco

The day of the reusable cup promotion coincided with the anniversary of the Gwangju uprising in which 165 civilians were killed, though many believe the real figure to be much higher.

Euronews · Jun 15

South Korean Starbucks boss apologizes for ad campaign that evoked massacre

South Korean retail tycoon Chung Yong-jin has apologized for a second time in two weeks as Starbucks' local operation faces a backlash over a recent marketing campaign that was widely perceived as mocking victims of a bloody military crackdown on pro-democracy protesters in 1980

AAP · May 26

Starbucks Korea head fired after 'Tank Day' promotion sparks public uproar

SEOUL - The head of Starbucks Korea has been ‌fired after a marketing campaign sparked public outrage and boycott calls for evoking painful memories of a brutal military crackdown on pro-democracy protesters in 1980.

Bangkok Post · May 20

Starbucks Korea CEO dismissed over ad evoking massacre of pro-democracy protesters

‘Tank Day’ event causes outrage with ‘malicious mockery’ of deadly crackdown during dictatorship era

The Guardian - UK · May 18